Why are Earth Shoes good for me?
How do Earth Shoes work?
Why are Earth Shoes so comfortable?
Neutral posture?

Why are Earth Shoes good for me?

Man has built a world of concrete and steel that is incompatible with his anatomy. The natural terrain now lies buried beneath this concrete jungle that our cities have evolved into.  Earth shoes mimic the action of walking barefoot in the sand and on uneven terrain. The unique shape of the shoe with its negative heel keeps the toes up and the body leaning slightly backwards, the stomach pulled in, and the spine straightened into proper alignment. This re-alignment has now been scientifically proven to produce many health benefits and cure many modern ailments, often caused by walking incorrectly !

Relief from back pain

Many back, neck and joint problems stem from poor posture. The re-alignment of your body achieved by wearing Earth shoes negative heel technology instantly alleviates many of the aches and pains caused by standing incorrectly and over a period of time, works to correct the causes of chronic pain.

Improved muscle tone

Standing incorrectly results in loss of muscle tone in your core inner muscles. Re-aligning your posture allows your core muscles to work as nature intended and over time they will strengthen. Back, tummy, buttock and leg muscles will become firm and toned. As a rather unexpected side effect, it was discovered from customer testimonials that wearing Earth produced a sizeable reduction in cellulite - but I guess you could live with that if pushed :-)

Healthy relaxed breathing

Anyone who has tried yoga will understand the positive effects healthy breathing can have on your health and wellbeing. Improving your posture allows the diaphragm to relax and the rib cage move more freely. You will feel invigorated and energised as your body benefits from deeper, healthier breathing.

Freedom from Foot problems

Earth shoes help a vast range of foot problems. The orthopoedically shaped, contoured foot bed has been designed to correctly support your foot. The natural toe shape allows your toes to lie in their natural position. The negative heel ensures you use your lateral and inner foot muscles correctly.

How do they work ?

Earth brand footwear features the original Negative Heel Technology™ developed in the 1950's by Danish Yoga instructor Anne Kalso®.

The  unique construction with its heel lower than its toe, mirrors the effects of walking barefoot in the sand. This alignment of your body helps you to develop a natural, graceful stride.  The lowered heel works as follows...

1 .The first point of contact is the heel.
2. Weight shifts to the outside of the foot.
3. Weight is distributed evenly at the metatarsal area of the ball.
4. Weight moves to the large toe from which point we spring into our next step   

This aligns your spine and relaxes your body, making walking seem effortless. As a result :

• Head is straight
• Shoulders roll back
• Breathing is better
• Spine and pelvis align
• Back pain disappears

You will feel the effects of improving your posture as soon as you put on your Earth shoes. You will notice the long-term muscle strengthening effects on your posture over time. You may never want to wear 'normal' shoes again!

Why are Earth Shoes so comfortable?

Comfort Sole - Natural latex rubber, or ultra-light
soles provide grip, comfort and durability. Rocker design creates a gentle rolling motion. The whole shoe is so lightweight - you could be forgiven for thinking you aren't wearing any !

Comfort Fit System - Earth shoes are fitted with Shock-absorbing Gelron2000®  for mid-sole impact protection .The Gelron molds to the foot and will last for years. Adjustable straps, elastic gores, or lacing systems  complement the soft inner  for a comfortable fit. The memory foam material in the footbed conforms to the shape of your foot. Where most shoes may contain one or two comfort features .. Earth goes for the jackpot and includes every possible option.  Earth are certified and approved by The American Podriatic Association.

Comfort Construction - Full-grain leather or suede uppers. Soft and breathable leather linings. Earth VEGAN feature the best quality, breathable, leather-like micro fibre uppers and linings; and are fully certified by the Vegan Society.

Negative Heel™ Technology - Positions the heel below the toe to achieve natural body alignment. Creates a natural, healthy, and invigorating stride

What is neutral posture?

Good posture not only makes you look better, it also helps prevent injury. Proper alignment – or keeping a “neutral” spine – places the least stress on muscles and joints because you are balancing the tension all your muscles to maintain your position. To strike a neutral stance, try out various postural extremes. Here’s how:

• Stand with your feet apart.
• Bend your knees into a semi-squat, then straighten your legs (but don’t lock your knees).
• Tilt pelvis forward and back, making lower back very arched, then very flat. Position your pelvis between those extremes so your tailbone points towards the floor.
• Tighten abs by contracting belly button towards spine without squeezing your butt muscles.
• Lift shoulders toward ears, then lower the, drawing shoulder blades down.
• Round upper back, then squeeze shoulder blades together and lift your chest. Position shoulder blades between the two movements.

Push chin forward and pull it back until ears are over your shoulders. You’re in neutral when ears, shoulders, ribs, hip, knees and ankles line up. ...Or just wear Earth shoes !

It's an awful lot of trouble to go to ... a heck of a job even to remember what to do. But then again, we all want good posture, good health, less stress on our bodies and freedom from ailments.

So maybe we should adhere to these instructions all the time we're walking or standing,
Perhaps we should silently chant them over and over to ourselves, like a mantra, to ensure we're following all the actions, in the correct order...Or just wear our shoes !

Maybe its simply a matter of practicing for half an hour a day, until it comes naturally, making sure not to miss a day or the body may start feeling withdrawal. Possibly the daily time should be increased, so the body doesn't fall into bad habits from complacency ...I think it would probably be okay to relax a little in bed whilst sleeping, presumably...Or just wear Earth shoes !

Put on any pair of Earth shoes - and relax. Earth shoes with Negative Heel Technology create neutral posture naturally. Without you having to do anything at all ... Except wear them !